Response Paper on On Being an Atheist, by H. J. McCloskey From a Essay

Response Paper on On Being an Atheist, by H. J. McCloskey From a Christian Viewpoint - Essay Example While to some this position on face value may seem to have credibility, a careful analysis of the theories from a Christian perspective shows his arguments lacking. The first thing that strikes is McCloskey’s choice of beginning his discourse with a usual and chronically pleading argument that would appear to make sense and put the entire onus of â€Å"believing† or of â€Å"faith† on a human need to want to believe, rather than a spiritual analysis of why we do. McCloskey puts forth that many theists take the position that â€Å"atheism is a cold, comfortless position,†1, and quotes one Christian as saying, â€Å"It’s harder if you don’t believe in God.† 2 McCloskey’s argument, which he extracts totally from this position, is a tired one at best, tied to a humanistic era [the 1960s] that overly promoted, at the exclusion of the spiritual founded in the intellectual, the concept of science, be it the science of human psychology or otherwise. â€Å"Proof† is the buzzword, a strange choice since proof of this overriding human need to feel comfortable in an uncomfortable world has neve r been proven, but is itself founded on the â€Å"discoveries† suggested by psychologists and sociologists and hardly based in solid scientific irrefutable fact. Much of McCloskey’s so called scientific approach falls far short of anything resembling proof. Consider McCloskey’s cosmological argument as examined by Privette (2009). â€Å"McCloskey argued that the cosmological argument was an argument from the existence of the world, as we know it.    He stated that believing in an uncaused first cause of the universe is a problem because nothing about our universe forces us to that conclusion.†3 I agree with Privette and would use the following argument, as she has, with a few of my own thoughts added on the concept of contingencies. If

Fields of dreams Movie Review Example | Topics and Well Written Essays - 750 words

Fields of dreams - Movie Review Example This film’s theme was about a man’s search for his father. He hears heavenly voices, develops a field of baseball on faith and converses with famous dead players who appear to be angels. In the film, Terence Mann tells Ray Kinsella that crowds will come, because they have money and lack peace. He also states that the crowds can even dip themselves, just like a religious rite, in magic waters (Wood et al, 70- 72). Both the Natural and Field of Dreams show how baseball is redemptive. In The Natural, Roy Hobbs, in his journey of becoming the â€Å"best there ever was†, experiences a short fall when his career is ended before he achieves his dream. Through baseball, however, sixteen years later, he comes back and manages to redeem himself by achieving his dreams and being able to fulfill his role as a patriarchal family figure. This is also demonstrated in Field of Dreams, whereby the voice of Ray’s dad drives Ray to generate this illogical field as is brought out through the personification of the Voice. However, it represents a space whereby ghosts from the past can come back from the purgatory of a cornfield to be with the present-day people (Wood et al, 72). 2. Hearing plays a very important role in Field of Dreams. Ray Kinsella, played by Kevin Costner, creates the ball field for Joe, the â€Å"Shoeless Joe†. ... This happens also because a voice had instructed him so. Compared to the role of sound in The Exorcist, while in Field of Dreams hearing is excellently used to build more on the theme of the film, this is not the case in the Exorcist. In the Exorcist, sound is several decibels higher compared to the visuals, which augments the tension of the audience. When for example, Regan is brought in the foreground, as she listens to her mother, the sound of the voice of Chris is shrill and piercing. In Field of Dreams, cause-and-effect is demonstrated by Costner’s clear view of his logic supporting his intuition. Having a clear vision of the cause-effect judgment behind his intuition, Kevin Costner followed his instincts and then went on to take action to ensure things happened to keep the farm. Costner says â€Å"If we build it, then they will come.† This quote is about a principle that is profound for not just Costner but for the film as well. At the time he was saying the words , the farm was in foreclosure, which makes it justifiable to presume that the higher objective was to save the farm. It is this goal of saving the farm that focused his project, and ended up contributing to the objective of using baseball to reconnect with his father (Baltov, p. 40). 3. Imagination plays a very important role in the discussion of God. Imagination answers the question of how people can begin to perceive God. The most appropriate manner of trying to perceive God is using our minds that are limitless; our imagination. Imagination is limitless and beyond the primitive logic of people, which makes it important when discussing God. Worth noting is that coincidentally, God is described in the same way, a limitless way. When forming an image of God, it is important that

Ethics in the Finance and Investment Industry

Ethics in the Finance and Investment Industry Introduction Ethics can be defined as the study of what institutes of right or wrong behavior in terms of ones principle and integrity expected to be by society. It is the branch of philosophy that focuses on morality and the way in which moral principles are derived or the way in which a given set of moral principles applies to ones conduct in daily life. Different people face different ethical questions in their day to day life and as well as in their business life. Ethics usually assumes people are rational and make free choices correctly. We can also give or take that it has got certain rules to follow in our collaborations and our actions that affect others. There can be ethical questions that have influence in our daily life or in business life like fairness, justness, rightness or wrongness. Both ethics in finance and investing are part of business and business ethics focuses on what constitutes right or wrong behavior in the business world and on how moral and ethical principles are applied by business persons to situations that arise in their daily activities in the workplace and their handling of client asset. Ethics that are faced in personal life is much more different and complex in business life. Social Influences on Ethics When evaluating professional decisions and behavior in the finance and investment industry, high standards of ethics and blatant violations of ethical conventions are difficult to explain solely in terms of individual traits and personality. Situational factors may lead to considerable differences in the ethical standards of behavior of a single individual in different social situations-a fact that has been revealed time and again by media reports. Thus, a true understanding of the psychology of ethics in the world of finance and investment requires awareness of how people interact and influence each other ethically. 1 1. See: Thomas Oberlechner Webster University Vienna The Psychology of Ethics in the Finance and Investment Industry Research Foundation of CFA Institute from http://www.cfapubs.org/doi/pdf/10.2470/rf.v2007.n2.4697 Ethics in Finance When anyone thinks about financial market they think about money, that also trillions of dollar. With that amount of money in greed, which can be defines as excessive desire to posses wealth, mixed with competition can be powerful combination to introduce unethical behavior. This is not solely concerned with the individuals but also with financial markets and financial institutions. Financial ethics is more to do with maintaining trust between the financial industry and client. If we analyze how financial system works, it is easy to see that it is easy for financial fraud and deceit. As almost all the people in United States have a 401K which is invested in financial market through different financial companies. All the people investing their money come from different walk of life and have limited knowledge in financial market. The only way public can believe in an investing firm to invest in their lifetime saving is by trust. This trust is built over the years by these firms by foll owing correct ethical procedure (by the firm and its staffs). Ethics in the Investment Profession Ethical practices by the investment professional benefit all market participants and stakeholders and lead to increased investor confidence in global capital markets. Ethical practices instill a public trust in the fairness of markets, allowing them to function efficiently. In short, we can say that good ethics is a fundamental requirement to the investment profession. The Code of Ethics for Finance and Investment Act with integrity, competence, diligence, respect and in an ethical manner with the public, clients, prospective clients, employers, employees, colleagues in the investment profession, and other participants in the global capital markets. Place the integrity of the investment profession and the interests of clients above their own personal interests. Use reasonable care and exercise independent professional judgment when conducting investment analysis, making investment recommendations, taking investment actions, and engaging in other professional activities. Practice and encourage others to practice in a professional and ethical manner that will reflect credit on themselves and the profession. Promote the integrity of, and uphold the rules governing, capital markets. Maintain and improve their professional competence and strive to maintain and improve the competence of other investment professionals.   See: Ethical and Professional Standards and Quantitative Methods. Level I 2008. Pearson Custom Publishing The Psychology of Ethics in the Finance and Investment Industry Financial and investment professionals are mainly susceptible to ethical misconduct. But what makes some obviously violate ethical standards and even violate the law while others behave highly ethically? Besides in all the courses taught in the entire business program we are taught that the objective of rationale individual is to maximize wealth. The psychology of ethics tries to find out why and when does a person behave (un) ethical way, their motivation, influence and social dynamic behind a certain active. It also tries to analyze individual cognitive and emotional dynamics. This analysis will help figure out the most effective may an ethical code can be written and implemented. Approaches to Ethics When people talk and write about ethics in the finance and investment industry, they approach the topic in variety of ways and address different realms of ethics. Usually, their dealing with ethics takes one of three main directions: (1) what investment professionals should do, (2) what they actually do, or (3) how finance and investment professionals can be helped to get from what they actually do to what they should do. Normative Ethics What should finance and investment professionals do? As the name implies, normative ethics aims at establishing norms and guidelines for professionals regarding how they should behave. This approach to ethics is inherent in, for example, the ethical theories of moral philosophy, theology, and definitions of professional norms, standards, and acceptable behavior for a professional field. Thus, a normative approach to ethics in finance and investments defines what is ethical in this profession. It tells practitioners how investment professionals should act to be ethical, which behavior should be considered ethical, and which behavior should not. Descriptive Ethics What do investment professionals actually do? Descriptive ethics aims at describing not how people should behave but how they actually do behave. And descriptive ethics attempts to explain and predict the unethical behavior of people in real-life situations (OFallon and Butterfield 2005). Psychological research conducted in controlled laboratory studies and real world settings of professional decision makers offers a systematic and comprehensive basis for descriptive ethics in finance and investing. Only this psychological and descriptive approach allows us to understand when and why people and organizations in the investment industry engage in ethical behavior and when and why they do not. Prescriptive Ethics How can finance and investment professionals be helped to get from what they actually do to what they should do? Based on descriptive insights about the factors influencing actual ethical decision making, the Prescriptive approach to ethics aims at helping people and organizations toward ethical decision making by giving advice about how to create environments that foster ethical decisions and how to improve the ethical component of decisions. The two main questions addressed by prescriptive ethics are the following: How can we create organizations that foster ethical behavior? How can we train professionals to readily perceive the ethical dimensions of their own behavior and to act ethically? Thus, prescriptive ethics suggests tools that assist people in making the prescribed decisions. 4 4 See: Thomas Oberlechner Webster University Vienna The Psychology of Ethics in the Finance and Investment Industry Research Foundation of CFA Institute from http://www.cfapubs.org/doi/pdf/10.2470/rf.v2007.n2.4697 Ethics and Investment in Global Perspective As the financial market now is more open globally, investment flows from one country to another more efficiently. With this comes an ethical risk for a financial firm. E.g. A financial firm in US investing in Singapore, but the ethical standard in both this countries financial market are different. Now which ethics standard should the firm or its employee follow? Can a firms employee ignore financial ethics code in US when he travels to Singapore? In this situation a firm should always follow the ethics code which is stricter. If US ethics code is stricter than the one in Singapore, it should still follow the US code of ethics. For individuals, the ethics code will apply globally i.e. if a person travels to jurisdiction outside of United States he is still bound by code of ethics and SEC laws. He is still not supposed to disclose all the protected financial information to any individual or firm. When analyzing investment opportunities in emerging market a financial firm much always check the ethical code of the country he is investing in. Even if the probability of profit is high but there has been high number of cases of ethical violation then the investment might not be a good idea. A good example of this is the amount of investment that went in China during Chinas IPO boom, a lot of companies from that boom is no where to be seen and the financial report present were falsified. Ethical Issues in Finance Industry Ethical issues in the financial services industry affect everyone, because even if you dont work in the field, youre a consumer of the services.  The public seems to have the perception that the financial services sector is more unethical than other areas of business. In the real business scenario there are many positions where we act without considering the ethical implication. Sometime what we think is ethical (because of the way we are brought up in society) might not be an ethical one in the world of finance or business. For example, one can have close friend with whom he share everything in life. Like normal individuals they talk about their work along with other stuff. But for the person who works in financial market there are certain discloser standard he has to follow. Let us say their discussion is related to financial market. So is it ethical for this person who is working with a financial firm to tell his friend all about the things he has information on, that is covered under discloser standard, or is it ethical for him to tell his best friend that he cant talk about this information and then risk his friend feeling that he does not trust him?. Because lets face it if I know something and I dont tell you that means you dont trust me, t hat is the idea implanted in our brain from our childhood. This is an example of social ethics dilemma that intertwines with financial (professional) ethics. Therefore the boundary between ethical and unethical is quite skinny. So, how can do companies ensure that the company and staff follow ethical behavior? Most large firms have implemented their own code of ethics-a set of general professional guidelines to inspire employees to behave ethically and responsibly as an individual or as a group representing the company.  But as in our examples these codes are stringent dos and donts that will cause more harm than good as the employee might be hesitant to even do the right ethical thing. As there is a thin line between ethical and unethical behavior this might give the employees a false notion that anything if it is not specifically prohibited would be acceptable. In addition to the company specific codes of ethics, companies and professionals are also bound by ethical codes of conducts of numerous professional organizations and institutions. Companies should train employees to these organizational code of ethics would be more effective as employee would think that its a global financial society standard. As global financial market is more combined with millions of transactions daily, the chances of business and professions using to more unethical conduct in todays age compared to previous decades. However, in this internet age, business condition and the resulting troubles are more complex. For example, companies and CEOs (for a public company) have to put their shareholders interest first before any other. The shareholder interest is to get maximum profit; CEOs are paid million of dollar in benefit and salary to achieve the goal of maximum profitability. They are under tremendous pressure to keep the company profitable every quarter and also outperform its competition. This might lead to a situation where the companies higher level staff might think they have found a loophole in the system and perform unethical adjustments of financial numbers. Recent example we can find is the collapse of ENRON because of fraud and FANNIE MAE accounting irregularities in start of this decade. It can also be pointed out that that ethical behavior is governed more by the individual rather than the environment. If we can establish a norm on the financial industry that its not only immoral to do unethical activity but its also immoral to not to notify of other peoples unethical activity, then there will be more violations reported. There have few instances where whistleblowers have reproted unethical behavior or violations of the companys code of ethics and brought big corporations down to their knees. But these kind of whistle blowing is rare. Research shows that this rarity is because whistleblowers are scared of getting fired from their jobs, especially if the violators are of higher post. In ones mind question arises is it ethical to whistleblower a violation and risk getting fired or is it ethical to keep quite and not risk putting food on family table? Companies should try to resolve this kind of dilemma , by implementing anonymous whistleblower program and by rewarding a them anonymously. A company code of ethics is useful only when the companys actions are consistent with it. Only then can it be followed consistently within the company. Conclusion Our society is interworking of people built in the pillar of trust. This trust is based on molarity and ethical behavior. For financial market not only Ethics is the pillar, it is also a ladder for success. Lose that trust and the firm or individual is going downhill. So financial firms should not only keep code of ethics in paper but also promote self-regulation. For financial market Ethical integrity is paramount and clients always come first.

Shakespeares Macbeth - The Tragic Hero Essay -- Macbeth essays

Macbeth - The Tragic Hero      Ã‚  Ã‚   Every true Elizabethan Tragedy comes complete with a tragic hero.   The tragedy Macbeth, written by William Shakespeare, has a perfect example of a tragic hero, otherwise known as Macbeth.   A tragic hero must be a man who is great and admirable in various ways.   He should be placed in society in such a way that everything he does affects all of the members of his society.   A tragic hero should at some point reach the top of Fortune’s Wheel, but land up at the bottom by the end of the tragedy due to the continual change of fate.   Macbeth fits the description of being a tragic hero, displaying his strengths, his weaknesses, his tragic flaw, and how influential outside influences are on him.   Ã‚  Ã‚  Ã‚  Ã‚   Macbeth definitely has a number of strengths that are prevalent throughout the entire play.   At the beginning of the play, Macbeth seems quite noble.   He fights in the battle against Norway, proving his honor (Lowe).   Ambition is another one of these strengths.   Macbeth is so determined that it enables him to become King of Scotland (Lowe).   It facilitates him to be strong, to overcome his hindrances, and to attain goals (Lowe).   Ã‚  Ã‚  Ã‚  Ã‚   Weaknesses are another characteristic of a tragic hero, and Macbeth displays these quite evidently.   Although ambition was one of the aforementioned strengths obtained by Macbeth, it is a weakness of his, as well   (â€Å"Macbeth – Tragic Hero†).   In fact, it is such a substantial weakness that it constitutes as Macbeth’s tragic flaw.   Being so motivated can cause someone to do horrible things to get their way, as one can see by noting that â€Å"ruthless† is a synonym of â€Å"ambitious.†Ã‚   Through the course of the play, Macbeth kills several people in order... ...gic Hero†).   Ã‚  Ã‚  Ã‚  Ã‚   There are many traits that make up a tragic hero, and Macbeth displays each of these.   Macbeth definitely completes a cycle in Fortune’s Wheel, starting off as a highly venerable man at the play’s beginning and being the exact opposite by the end.   His actions affect everyone in his society.   He displays strengths, weaknesses, a tragic flaw, and the fact that he is vulnerable to outside persuasions, thus making him a perfect example of a tragic hero. Works Cited Lowe, Lawrence.   â€Å"Macbeth’s Tragic Flaw.†Ã‚   http://server44.hypermart.net/homeworkdatabase/essays/essay11lit.html (10 January 2005). â€Å"Macbeth – Tragic Hero.†Ã‚   http://www.digitalessays.com/essays/eng_plays/eng_plays_0013.html (10 January 2005). Shakespeare, William.   Macbeth.   Ed Louis B. Wright and Virginia A. LaMar.   New York:   Washington Square Press, 1959.

Nba – a New Digital Entertainment Model in China

Entertainment and Media Industries Professor Sam Craig NBA – A New Digital Entertainment Model in China Name : Ted Mui Executive Summary The National Basketball Association’s expansion into the Chinese market has been met with great success. The company’s China operation currently generates over UDS$150 million in annual sales, and is one of the most recognized international brands in the country. To further focus on the growth of this unique market, a subsidiary was established in 2008, with former head of Microsoft China Tim Chen serving as the first CEO. The NBA has had great success in developing strategic partnerships in China. Over 290 games are broadcasted on Chinese TV per year, and NBA-related content can be readily found online on Chinese websites. However, NBA China has thus far generated little revenue directly from its end consumers, especially with its digital offerings. In reviewing its target market, we find that the NBA is in direct competition with other online entertainment products for the time and money spent by this market. Popular online entertainment options for China youths share the following traits: simple to learn and use, ability to interact with other users, a high (and almost addicting) replay value, and contain many customizable features for its users. Based on these ideas, it is suggested that NBA China pursue the development of a brand new web portal combining the components of gaming, social networking, and video streaming, which currently all exist as separate components. Using a concept based on an old video game idea, the web portal will aim to move consumers down the marketing funnel, eventually expanding the fan base and leading to end-user generated revenue. The cliche of the China market is well known to everyone by now. With its population of 1. 3 billion steadily increasing its purchasing power, China has become the focal point of just about every multinational company. Despite its potential, many multinational corporations’ attempt in entering the China market ends in failure, with millions of dollars of investment vanishing without producing any returns. The National Basketball Association is one of the rare success stories in China. Since opening its first office in Hong Kong in 1992, the NBA’s Greater China operation has grown to four offices with over 100 employees, generating over USD$150 million in annual sales. According to a survey, nearly 90% of Chinese people aged 15-54 in 11 urban markets had some awareness of the brand. 1 Despite this initial success, there remain many opportunities for growth in this market, especially in the digital sector. Facing increasing pressure from competition wishing to emulate its success and from shareholders seeking greater returns from the market, the NBA must look for new ways to build on its success in China. Company Background The National Basketball Association, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. It is currently the third largest sports league in North America, with an estimated league revenue of $3. 2 billion for the 2008-09 season. Looking to expand the association’s presence outside of North America, the NBA occasionally hosts exhibition games around the world. 1 The NBA first made its presence in China in 1979, when the Samantha Marshall, â€Å"NBA’s China Strategy a Slam Dunk,† Crain’s New York Business. com, May 29, 2008. 2 Source: Plunkett Research, Ltd Washington Bullets traveled to China to play two exhibition games against the Chinese National Team. Seeing the potential for the Greater China market, the NBA sent its first Asia-based employee to Hong Kong in 1990. The association’s operations in China have grown substantial since, leading up to the formation of NBA China in 2008. As a subsidiary of the association, NBA China is responsible for conducting all of the league’s business in Greater China. While the NBA remains as the majority shareholder of the new entity, 5 other strategic partners invested $253 million to acquire 11% of the company in preferred equity. The 5 partners are ESPN (a division of Walt Disney), Bank of China Group Investment, Legend Holdings Ltd. Li Ka Shing Foundation, and China Merchants Investment. 4 Timothy Chen, former CEO of Microsoft China, was appointed as the new entity’s first CEO. NBA’s Digital Strategy in China Since Yao Ming’s entry into the league, NBA coverage has grown substantially along all lines of Chinese media. The country’s national television network, CCTV, has Each season, the CCTV established a long-term partnership with the association. sports channel televises over 90 regular season games, including the NBA All-Star Game, NBA Playoff games and The Finals. In addition to CCTV, the NBA is also covered by 50 other broadcasters around China, covering all but 2 provinces in the country. In total, about 290 NBA games are broadcasted on TV in China each year. 5 3 Pete Thamal, â€Å"The NBA and China Are Fans of Each Other,† New York Times, August 9, 2008. Source: nba. com 5 Source: hket. com 4 The NBA has also been able to capitalize on the rapidly increasing population of internet users in China. The association has partnered with Tom. com to revamp its localized websites in Greater China (Mainland China, Hong Kong, and Taiwan). Among the new features, the sites will include online webcasts allowing viewers to watch live games and Chinese-language talk shows daily, and provide gaming and fantasy basketball options and networking capabilities. 6 Moving towards high definition media, the NBA has recently signed a strategic cooperation agreement to allow BesTV, Shanghai Media Group's (SMG) Internet Protocol TV (IPTV) subsidiary, to offer pay-perview broadcasts of up to 14 high-definition NBA games daily over a four-year period. 7 Through a partnership with KongZhong Corporation, the NBA has also launched a China WAP site in 2007. The site will allow mobile users to access a broad range of content options including news, scores, editorial content, player interviews, TV schedules, wallpapers, ring tones, video clips and live NBA games. The NBA hopes to generate revenue from the site through offering advertising options to corporations and premium downloadable content to end-users. 8 The NBA’s media blitz in China appears to have produced great results. Currently, more than 30% of nba. com traffic comes from China, and this number can be expected to increase over the years. NBA† was ranked 7th in the hottest search keywords in 2008 for Baidu, China’s leading search engine. Similarly, â€Å"NBA† was ranked 10th for Google China’s most popular search words. Other than the NBA, only Xunlei and QQ, 6 7 Anita Davis, NBA Inks Tom. com Online Deal, CEI, August 20, 2008 st Source: 21 Century Business Herald 8 Source: nba. com two of China’s largest web portals, appear in the top 10 of both those lists. However, it is unknown how effective this web traffic has been in generating actual revenue for NBA China. Market Overview In 2008, China overtook America as the country with the largest number of internet users. As of the second quarter of 2009, the country now has over 330 million users, with a growth rate of over 50% annually (see exhibit A). The demographic groups growing comparatively faster than this average are people living in rural areas (with over 100% annual growth), young â€Å"netizens† aged 18 and under, and adults aged 30 and up. Exhibit B shows a breakdown of the age demography of internet users in China. There are also an increasing number of users accessing the internet through mobile devices. Currently, over 29% of internet users use mobile phones to get online, with a growth rate far exceeding that of laptop users. 9 The high growth rate indicates that more and more of the country’s 600 million mobile-phone subscribers now own mobile devices capable of accessing internet information. With next generation mobile technologies such as the iPhone and Google Android yet to reach the mass market in China, there remains great potential for significant growth in this market for years to come. The Meek Shall Inherit the Web, Economist, September 6, 2008 Exhibit A 100 million Total Internet users in China: 2005-2009 3. 5 3 2. 5 2 1. 5 1 0. 5 0 1. 23 1. 03 1. 62 2. 50 3. 38 Total Internet Users 2005 2006 2007 2008 2009 Exhibit B Age structure of Internet users in China Source: Statistical Survey Report on the Internet Development in China, CNNIC, January 2008 Competition Many sports a nd entertainment companies have tried to emulate the NBA’s success in China and have invested heavily in its digital marketing efforts. The National Football League has launched a Chinese website (nflchina. com) providing up-to-date news and score, discussion boards and mini-games. Manchester United, the richest sports club in the world, also has an all-Chinese website with online media and shopping to capture on its Chinese fan base. But as the earlier search rankings would suggest, the NBA is by far the leading sports entertainment company in China. Leading infotainment web portals such as sina. com and sohu. com have pages dedicated to the NBA linked from their front page. Already in a dominant position in the sports entertainment sector in China, the NBA should perhaps look at its competitive landscape from another perspective. At present, the NBA generates the majority of its revenue in China through broadcast rights, branding partnerships and ad sales through its media channels. However, it has thus far been able to generate relatively little income from its actual fan base with its digital content. In comparison, end-user Internet Value Added Services (IVAS) made up for the majority of the revenue for Tencent Holdings Ltd. another digital media partner of NBA China. Tencent Holdings Ltd. is the largest and most used internet service portal in China. The company’s strategic goal is to provide users with a â€Å"one-stop online life service†10 While its product offerings are similar to that of MSN Messenger, Facebook, World of Warcraft, 10 Source: tencent. com and other leading instant messaging, social networking, and online gaming com panies, Tencent is unique in its ability to generate revenue directly from the end users of its products. Most of Tencent’s products are interconnected through its QQ Network, ncouraging its free users to upgrade in order to access its value-added services such as ringtone downloading, SMS sending/receiving, and online gaming. QQ Coin was later introduced to allow users greater ease in making purchases in the â€Å"virtual world†, and incentivizing video gamers with rewards for performance. With a retail value of 1 yuan (about 14 cents) per coin, users are able to use the coins to purchase â€Å"virtual goods† such as avatars, virtual gifts for friends, and even items for use in games. Due to its ease of use and low denomination in value, the QQ Coin took off with the company’s young user base. It is estimated that nearly $2 billion in virtual currency was traded in 2008, even leading the Chinese government to implement restrictions to the trade. 11 Exhibit C Tencent Holdings Ltd. Quarterly Revenue by Sector Source: Tencent Holdings Ltd. Investor Fact Sheet 11 David Barboza, In China, New Limits of Virtual Currency, New York Times, June 30, 2009 Strategic Analysis While NBA China has succeeded in building brand awareness with its target demographic market, its digital strategy has thus far only focused on only the active fan base of this market. Its licensed product with Tencent and EA Sports, NBA Street Online, targets only the segment of gamers who are passionate about NBA basketball. Likewise, services on the NBA China website such as video games and news updates are mainly targeted to already converted basketball fans. A recently initiative called NBAiD was launched exclusively for the NBA China website. Looking to capitalize on the growing popularity of social networking and blogging, NBAiD acts as a personal page for NBA fans, allowing fans to connect with one another and express opinions through blogs. However, at this point, the product itself has very little added value for active or casual fans. Segmenting user categories using the concept of the marketing funnel, we see that NBA China has succeeded in both capturing awareness in the mass market and driving loyalty from its core fan base through its digital strategy, but have done little to drive â€Å"aware† consumers down the funnel (see Exhibit D). There remains great potential for the NBA to generate greater interest and desire for its product through a revision of its digital strategy. Exhibit D The Marketing Funnel Applied to NBA China Target Market Awareness Casual internet users who are aware of the NBA brand, but have no intent to spend money on its products Internet users who are interested in learning more about the NBA, and look to utilize free products and services made available to them Interest Desire Internet users who are attracted by the entertainment value of the NBA and may take action upon receiving an attractive offer Action Individuals who are engaged to the NBA and are most likely to purchase new products and services offered to them Repeat Purchases The digital age has changed the landscape of sports marketing. Martin Sorell, chief executive of WPP, recently advised the International Committee on the importance of meeting the needs of the new generation of young and tech-savvy consumers: There are 1. 6 billion people online today and 4 billion mobile phones. The key audience with whom these digital opportunities resonate is of course young people. They are a valuable and massive audience. Globally they impact over $600 billion in consumer spending. The young people take their media habits with them, so if you are ot part of their habit now – you most definitely will not be in the future. Let the children play. You have to let them play with your content, your assets in their own way. 12 12 Karolos Grohmann, Don’t Restrict Games Media Access, Sorrell urges IOC, Reuters, October 5, 2009 While referring to a different context, Sorrell’s remarks can also be addressed to NBA China’s current situation. Ther e is indeed a huge market of internet and mobile users, and the majority of them belong to the young demographic group that NBA China is targeting. The media habits of youths in China also differ greatly than that of the United States (see Exhibit E for comparison). On average, Chinese youths spend about 18 hours on the internet a week, compared to 12 hours in the US. 13 Social networking sites such as renren. com and kaixin001. com, streaming video sites such as youku. com and todou. com, and online games make up for the majority of these hours spent online. NBA China should now look to capture a bigger share of the â€Å"entertainment hours† spent by youths online. To accomplish this, NBA China must understand and tap into the media habits of these users, as Sorrell suggests. Exhibit E Comparison of Internet Activities Used by US and China Internet Users Source: China Internet Network Information Center & Pew Research Center 13 Shaun Rein, Blogging Down in China, BusinessWeek, July 27, 2006 Popular online entertainment options for China youths share the following traits: simple to learn and use, ability to interact with other users, a high (and almost addicting) replay value, and contain many customizable features for its users. One such example is the recent phenomenon of the Happy Farm game (see Exhibit F for screenshots). The concept of the game is not a breakthrough in any way: In the game, players act as owners of a farm, and are responsible for cultivating, irrigating, fertilizing, spraying, harvesting and selling crops. Each action will add points to the player’s level. However, a player can not only take action on his own farm, but also on his friends’ farms. Thus, people can either help their friends manage their farms, or steal crops from other players. The accumulation of all these actions will eventually help the players get bigger farms. Made available for users in social networking sites such as kaixin001. com and renren. com, the success of the simple game has been phenomenal, with reportedly 23 million users now playing the game. 14 Tencent has since created its own version of the farming game, and is expected to generate RMB50 million (USD $7 million) from the game each month. 15 Exhibit F Screenshots of â€Å"Happy Farm† Game 14 15 Source: duowan. com Source: tradingmarkets. com Recommendation Currently, the NBA China already has components of gaming, social networking, and video streaming. The idea is to combine all these components into one entertainment web portal targeted to youths that will drive interest and desire, leading to generation of revenue from end users. In 2005-06, video game developer 2K Sports added a new feature to its yearly NBA and NFL games called â€Å"The Crib†. The feature awards players as they accomplish feats and milestones within the game. With crib credits, players are then able to decorate their crib (slang for home), buy music, or play mini-games (see Exhibit G for screenshots of Cribs). While this feature was innovative in adding replay value to the game, its customizable options were limited and the feature was eventually removed in future renditions of the sports games. However, such a concept may be much better utilized in an online environment where crib owners can interact in real time, new videos and games are readily accessible, and virtual items are plenty to satisfy the customization appetite of its users. Exhibit F Screenshots of â€Å"The Crib† from video game NFL 2K5 Source: ign. com The possibilities stemming from such an idea are endless. Having already an established network of corporate partners, â€Å"The NBA Crib† can serve as a media channel for product placement. Already showing an appetite for spend virtual dollars, users in return can earn or buy credits to purchase branded virtual products for their cribs (ie. a Coca Cola machine) or even themselves (ie. the latest basketball shoes from Adidas). Other uses for crib credits can include purchasing coupons for use at the online NBA store and video clips and music exclusive to the NBA. Most importantly, interaction between crib owners should be encouraged through games within the crib system. Basketball-themed games can take place within the assigned neighborhoods of owners, and friends can â€Å"visit† each other’s crib with their custom avatar. With the right combination of attractive gaming options, customizable features, and interactive capabilities, this concept will substantially increase the interaction between the NBA and its fans, and eventually lead to a sustainable model for generating revenue from its target market of Chinese youths. NBA China has successfully developed a unique and dominant position in the sports entertainment sector in China. However, the NBA can not simply rely on its popularity and brand recognition to succeed. With Yao Ming injured this season, there are worries that NBA viewership rates in China will significantly drop this coming season. It is therefore crucial for NBA China to connect with its target market and provide supportive product offerings to satisfy their entertainment needs. In this market of technologydriven consumers, NBA China must strive to not only become the leader in sports entertainment in China, but also a leader in digital entertainment.

Analysis of Anselm’s Ontological Argument Essay

This premise does not state that God’s strengths as this argument is to prove his existence, not whether or not God is all-powerful, all-knowing and all-good. The second premise means this greatest possible being is either an imaginary being that one has thought of or, a being that we not only is not only thought of but also exists. The third premise and its sub premises states because existing in reality is greater than existing in thought, then the God we have thought of exists in reality or there must be a greater, or more perfect, being that does exist and that being is God. This leads to the conclusion, if you accept the premises then you accept the existence of the greatest being possible, God. This concept of God’s existence is also led with the idea that God is a necessary being, a being that is not dependent of something greater in order to exist. If God relied on another being, like how a children rely on parents to conceive them, then this being called God is not God because it would be imperfect. Therefore, there must be another to call God that meets all the requirements for perfection. One of the first popular objections was created by Gaunilo of Marmoutiers. The premise and conclusion to Gaunilo’s argument is identical to Anselm’s argument except with the replacement of the word â€Å"God† with â€Å"the Lost island† and the word â€Å"being† with â€Å"island†. As simple as that, though Gaunilo’s argument is completely absurd, Gaunilo’s reductio ad absurdum also proves to be as deductively valid as Anselm’s argument. However, this â€Å"Lost Island† could in no way exist. The absurdity and validity of â€Å"the lost island† quickly brought up questions as to how Anselm’s Argument cannot be absurd. Anselm’s argument was not proven invalid until Immanuel Kant, a german philosopher during the 18th century, proposed an objection that would be the decisive blow to the Ontological argument (Immanuel Kant. Wiki). Kant’s objection is how existence is not a predicate (Mike, screen 25). A predicate is used to describe something the subject (this being God in Anselm’s Argument) is doing. In Aselm’s Argument, Anselm premise rely on that being conceived and existing in reality is something that describes God. This rationality does not follow because to exist or conceive does not describe the subject, it only tells us whether it exist or not. Much like how fictional characters do not exist, describing cartoon for example would tell us details of what this cartoon looks like, what its habits are and common antics it goes through, but not whether it exists or not. The question of existence must fall in a separate argument that does not define the character. As there are Arguments to prove God, there are debatable arguments to disprove the God. The First version of â€Å"The Argument from Evil† goes as follow: 1. If God were to exist, then that being would be all-powerful, all-knowing, and all-good. 2. If an all-PKG existed, then there would be no evil. . There is evil. [Conclusion] Hence, there is no God (Sober, 109) The first premise is the definition of what God would be if he were to exist. That is a being that has the power to do anything, had knowledge of everything throughout the span of time and is in all ways good. The second premise is created with the first premise in mind. To expand on the second premise i t states, if God were all-powerful he could stop any form of evil from happening, if he is all knowing then he has knowledge of when evil will occur and if he is all-good then God would stop all evil from happening. If god cannot stop all evil from happening then the definition of God must be incorrect. He then must not be powerful enough to stop all evil, and/or he doesn’t know when evil until it has already occurred and/or good is not all good in that God does not wish to stop all evils. The third premise is stating the fact that there is evil in the world. The conclusion derived since that there is evil, then is what may be defined as God must be lacking in one or two of his qualities and therefore God, by definition, does not exist at all. In order for God to be compatible with evil, God must only allow the evils that would, in turn, lead to a greater amount of good and must take the route that leads to the least amount of evil to gain the greatest amount of good. The soul building defense was created in mind that evil and God co-exist in our world. The defense is that without any evil in the world, our souls would not nurture, or, understand the concept of evil. This defense does not hold true because there has been many evils in the world that seem unacceptable, even though it may have been for the purpose of soul building. God, and all-good being, would then only allow the evils that are essential in soul-building. This would only mean that evil that man commits against man. The reason for this is because anything that happens in nature exceeds soul-building essentials. Another defense is God having given us free will, humans ultimately are the causes of this evil. That is true but the common objection to this is that human do more than enough evil to ourselves, it is going too far to have God throw tornados, volcanic eruptions, and hurricanes at us too. At what point do human have such control over nature. The last defense is that God simply works in mysterious ways. Who can explain why natural events take so many lives and injure many others or why some children have to go through great deals of suffering and live through it? It is God’s way and ultimately, no matter how incomprehensible the evil is, it is for the greater good. Certainly the question to God’s existence has been pondered upon by philosophers for over a very long period of time with no progress as whether God exists or not. The ontological argument created by Anselm withstood a great deal of criticism until it was disproved by Kant over 600 years after the fact.

Body Piercing Essays - Fashion, Body Modification

Tattooing/Body Piercing Essays - Fashion, Body Modification Tattooing/Body Piercing There are various aspects through which people, especially youth, identify themselves. People are always sending some sort of communication out at all times, whether it is subconscious or not. Images and styles are adopted which communicate meanings about the individual to his/her peers and to society. Styles of dress, language, music, and dance are some of the ways that portray one's own unique symbols, values, and meanings. One other such signifier of identity is through body modification, particularly tattooing and body piercing. In today's society people have adopted the new style or trend of body modification. There are many reasons in which people obtain piercings and tattoos. Those who modify, manipulate and mutilate their bodies do so for many reasons. Some say it's simply exciting and pleasurable, or part of the latest fad. Others place it in the context of art, ritual or self-expression-they say it's an act with cultural and social significance. In contrast, many people can 't understand why someone would choose to put so many holes in their body or cut their skin. They see body modification as self-destructive, much like anorexia or bulimia. Below I will talk about why, what, where, and how people modify their body and how people look upon them. Youth and adolescence is one of, if not the most, significant and influential moments in one's life, when youth are seeking their identity of who they are. Tattooing and piercing are one of the many ways through which youth may express their identity, for they are symbolic representations of how the self is conceived or understood. People may also want themselves to be portrayed as someone who they are not. For example, someone gets a tattoo or earrings just to look tough or cool. Getting a piercing or tattoo symbolises a certain change in ones life. These changes, no matter how minuscule they may seem, have a huge impact on a person's identity. Usually when a youth gets a tattoo or earring, they are symbolising their maturity by finally being able to make a decision on their own and taking matters into their own hands. Body modification is clearly a means by which youth seek to displace authority and etiquette. Most youth don't think about the lasting affect it has on there later life when they begin to modify their body. Yes, piercings you can take out but tattoos will always be there, especially in the business world, tattoos are nothing to be desired and that you could possibly risk a job because of it. Body piercing is believed to be a self-imposed rite of passage. By this I mean that people, in general, feel an instinctive drive to undergo some sort of a rite of passage. If society denies them this, they may create one for themselves in order to feel as though they have a place in society. Almost everyone has been tempted to get a tattoo or piercing, but did you ever ask your self why you wanted one? This theory tries to explain that it is natural and instinctive and possibly even necessary in order to find your place in society. Along with this idea, there is a concept that deals with the issue of pain. Because culture in Western society only allows for pain in instances of accidents and pregnancy, people find other ways of experiencing such pain. This pain cannot help but change one's outlook on life in some way. Everyone will experience some sort of pain in his or her life, whether it is physical or emotional. After any such experience, you are bound to look at life in a differ ent, and possibly better way. Tattooing and piercing can also be blamed on the idea of hopping on the bandwagon. The media plays the number one role in the influence of this. Look at our role models: Dennis Rodman, successful basketball play; most of the music industry, professional skateboarders and snowboarders. All of these people have some sort of body modification. What does a kid think when their favorite basketball player or music group are pierced and tattooed from head to foot? He wants to be just like them and all the talk from their elders about not being